The Future Of Digital Experimentation

  • What is the purpose of my experiment?
  • What is the idea or hypothesis I want to test?
  • What assumptions do I have about my idea?
  • What are the things I’m trying to learn?
  • What behaviors or outcomes indicate success or failure?
  • What are my measures of success?
  1. You might start out with drafting the user flows to test if the navigation you are building is actually how a user might interact with your digital product.
  2. You might then move onto paper prototypes to test your assumptions around your designs (like navigation) and continue to increase the fidelity by playing with the amount of content presented.
  3. Next, you might take your static paper prototype and create something dynamic using tools like Axure, InVision, Adobe XD, or Sketch .
  4. Finally, after multiple rounds of experimenting, testing assumptions with users, and fixing problems through iteration — you’ll be able to create a high-fidelity prototype! Coded prototypes with real data, content, copy, visuals, and interactions should look and feel like the final product.
  1. For non-digital products, you might start with sketches, storyboards, and mood boards to catch potential problems earlys.
  2. By the time you reach your mid-fidelity prototype, it should start to resemble your final product and help you test specific assumptions. This might mean using 3D visualization software, 3D printers, or AR/VR to further explore how your product might fit into a specific environment, or how your users might interact with different designs.
  3. High-fidelity prototyping for non-digital products can be expensive, but the idea is be to create a comprehensive, fully functioning product and focus on fine-tuning the details until your product is ready for pre-production.
  1. At the most basic, you can use tools like body-storming, desktop walkthrough, and experience maps to quickly reveal assumptions and identify the “moments that matter”,
  2. After initial iteration on the concept and value proposition, you might move on to creating physical objects and environments using props and detailed mock-ups, real environments, and trained staff to more realistically test the service aspects.
  3. Once you’re ready, you can move on to testing within a real business environment, introducing a pilot, or launching a pop-up concept.

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Carnellia Ajasin

Carnellia Ajasin

Carnellia Ajasin is the CEO of Mind Katalyst, technology and innovation design firm.