Adopting ProductOps on the Way to Innovation

A new trend is emerging as ProductOps takes center stage for companies looking to win on product transformation. Part of scaling comes with the need to establish best practices, align teams across an organization, and drive process efficiency. This includes modernizing the entire digital product lifecycle, including research, design, development, marketing, and sales. The result? More and more trendy “ops” popping up — ResearchOps, DesignOps, DevOps, SalesOps, and MarketingOps.

While growth is certainly a goal for many organizations, it is not without its risks. As teams become larger and more distributed, they also become more siloed, which may lead to a loss of product vision and strategy. So how can you know that your team is building the right things? How do you ensure customers are aware of new releases and that you get feedback on their experience early and often? How can we use data analysis to drive experimentation and iteration to improve the product?

This where ProductOps comes in. Like DevOps and DesignOps before it, it captures the essence of processes and best practices that bring all teams together to ensure the execution of data-driven strategies to keep products innovative and relevant to users.

ProductOps fits perfectly in the narrative for innovative product transformation and customer-centric development. It offers a way to translate all quantitative and qualitative data we already have in the information age into instinct-based decision making and evidence-based strategies. ProductOps uses a variety of data including customer feedback, product usage, competitive analysis, limited release experiments, and product development metrics to draw insights about their customers and products. It then pains the fullest picture of what your customers want, expect and need.

Some of the core questions ProductOps teams seeks to answer are:

1. Where are you investing and where should you invest?
2. How are you placing resources and are they allocated effectively?
3. What is your product strategy and is it winning in the marketplace?

While ProductOps is still a nascent trend or concept, it highlights the importance of leading with a product mindset and using all the data that is available to identify winning strategies. When it comes to succeeding in today’s marketplace, implementing ProductOps is the next frontier in technological innovation to continue to engage increasingly savvy consumers.

Mind Katalyst works with clients to help define, build and grow meaningful and transformative software and hardware across emerging technology platforms including Augmented Reality, Blockchain, Artificial Intelligence/Machine Learning and IoT. For more on how Mind Katalyst can help you scale your technology products, contact us for more details.

Carnellia Ajasin CEO of Mind Katalyst, is passionate about inventing new technology products in the emerging technology space that are meaningful and relevant. She works with ambitious organizations and businesses on the strategic application of innovation, creativity and emerging technologies to create competitive advantage, transformative impact and growth in business and society.